• Case Study

Understanding Advice Risk in Wealth Management

By Mark Troy on 30 Apr 2025

Wealth management is really about simplifying the tough choices when it comes to your finances. Think of it like having a personal guide who takes your unique situation, dreams, and ambitions into account. They use their knowledge of the market to craft a plan that helps you invest in the places, currencies, and types of assets that best suit your goals, whether those are about growing your wealth or ensuring your lifestyle is secure.

Part of their job is to make sure you understand the nitty-gritty details. For instance, they’ll break down what makes a “global franchise feeder fund” different from a “multi-asset fixed-income fund,” or why certain investment timelines and tax strategies might be beneficial for your estate planning. It’s all about building a comprehensive strategy that fits seamlessly with your lifestyle and financial aspirations.

Time on project
18
months
We teamed up with a wealth management customer to sharpen their decision-making process by giving them a clear view of how their funds are spread out and the risks of juggling various investments and strategies. This collaboration not only helped them stay compliant across a network of over 60 financial planners but also reduced the risks linked to the advice given by their planners.
Current Funds Advised
300+
across the business
We noticed that some financial planners were juggling too many funds, which made it tough for them to offer personalised, top-notch advice tailored to each client's lifestyle and financial goals.
Average Number of Funds Advised
20 - 50
per planner
Ideally, with a more manageable number of funds, planners could focus better on assessing risks, tracking fund allocations, and comparing returns to benchmarks and peers, ensuring they provide the most appropriate lifestyle financial planning advice.

The Challenge

Financial planners often face the daunting challenge of managing a vast array of funds—sometimes up to 300 different ones. This is a stark contrast to institutional portfolio managers, who typically handle just 5 to 15 funds. The sheer number of funds adds layers of complexity, eating up planners’ time and resources and stretching them thin.

On top of managing funds, planners have to juggle various responsibilities like retirement and estate planning, along with giving investment advice. This broad range of duties can dilute their focus, making it tough to keep a structured, client-first approach. When stretched too thin, the quality of advice might slip because planners don’t always have the time to thoroughly tailor each investment strategy to fit individual client needs and risk profiles.

To tackle these issues, there’s a real need for tools that can streamline fund management. These solutions could give planners better insight into fund allocation and the risks involved, laying the groundwork for smarter decision-making. By making fund management simpler, planners could more easily ensure compliance, reduce the risks tied to their advice, and offer more personalised, client-focused investment strategies.

Our Approach

To address this challenge, we developed a tool designed to assist financial planners.

This tool provides clear visibility into their client books, enabling them to:

  • Identify and categorise all their funds by investment size, solution provider, solution type, and AUM.
  • Assess clients’ Funds under Advice (FUA), including their locations, portfolio sizes, and other demographic characteristics.

The Power of Business Intelligence: Cracking the Code of Investment Complexity

Picture Alan Turing’s Bombe machine during World War II, cracking codes and revealing secrets that altered the course of history. Today, Business Intelligence (BI) plays a similar role, turning the chaos of raw data into a symphony of insights. It’s not just about crunching numbers; it’s about uncovering patterns and stories that lead to smarter decisions.

For financial planners managing a hefty 250 funds, BI acts like a silent partner. It spots underutilised funds, highlights potential advice risks, and provides demographic insights for strategic client targeting. This goes beyond mere numbers; it’s about seeing the bigger picture and focusing on what truly matters.

By transforming complex datasets into clear visual stories, BI doesn’t just light the way—it lays the path. Planners get a comprehensive view of fund distribution and client demographics, empowering them to make informed, strategic decisions with confidence.

The Results

A New Era of Clarity and Precision

By cleverly collecting and transforming data, Business Intelligence (BI) consolidates information from 30 different sources into a single, unified data warehouse. So, what does this mean for you? It means having a dynamic visual interface that turns complex data into clear, actionable insights. Decision-makers can now easily navigate the intricacies of business operations with a sleek, professional toolkit that enhances both understanding and presentation.

What does this mean for you?

At Creative CFO, we’re making Business Intelligence (BI) accessible to everyone, not just the big companies. We’re bringing the power of advanced technology to small and medium enterprises (SMEs), cutting costs and opening up new possibilities for your business. It’s all about helping you make smarter, data-driven decisions. Are you ready to take your strategy and decision-making to the next level?

Let’s cut through the noise and get to the core of what makes your business tick. Reach out, and together, we’ll unlock the full potential of your operations with precision and clarity.