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A better way to build your finance function.

Our finance teams deliver strategic outsourcing that provides you with access to the right people, expertise and systems aligned with your business growth goals. Whether you require one specialist or a complete finance function, we build to suit your specific needs.

Talk to us about your finance function
Elite Corporate Partner of the Year 2024
Corporate Partnership Profession Award 2023

Does this sound familiar?

If you’re reading this, there’s probably something about your finances that isn’t working as well as it should. Maybe you’re not getting the information you need, you don’t have complete confidence in the numbers, or you’ve simply outgrown the way things have always been done.

That’s a position we’ve seen many businesses in.

Creative CFO started in 2013 with a simple idea:
help businesses understand their numbers, not just report on them.

For over a decade, we’ve worked with hundreds of SMEs across South Africa and the UK, and one thing has become very clear. As a business grows, managing its finances becomes more complicated. What worked a few years ago often doesn’t work anymore, and getting a clear picture of what’s actually going on becomes harder.

That’s where we come in.


We want you to know where you stand and have the confidence to make better financial decisions.

And we want to do that as part of your business. Not as an external supplier you have to manage, but as a team that gets to know how you work, what you’re trying to achieve and what you need from us along the way.

Today, we’re a team of 45 finance professionals working to build the world’s best finance team.

You get the people, processes, systems and expertise you need, already built and ready to go.

If that sounds like what you’ve been looking for, we’d love to work with you.

Ian Meaker
Founder, Creative CFO

The Team Behind Your Team

Working with Creative CFO means you have a world-class, custom-built finance team behind you.

We’ll create the ultimate combination of specialist financial experts to empower you with the exact knowledge and tools you need to thrive. We plug right into your business, whether you need one key role or service, or a full finance function, working alongside your in-house team or running things end-to-end.
Fractional CFO
Financial Manager
Accountant
Bookkeeper
CIMA Associate
Systems Specialist
Payroll Administrator
Business Intelligence
Financial Reporting Specialist
Company Secretarial Specialist

Grow without the guesswork

Get in touch

Send us an email or fill in the business questionnaire, whichever suits you. Either way we come to the first conversation already knowing something about the business.

Meet

A conversation about where the business is, what's not working and where you want it to go. We listen more than we talk at this stage.

Dive into the numbers

We go through your accounts to see what's actually happening, what the finance function could look like, and the size of team that would support it. You get that back as a clear picture, not a sales deck.

Your team starts

You know who you're working with, who does what and by when. We get the house in order first, clean accounts and automations running, then the conversations move to the business decisions ahead.

What you get

One finance team. Three things it does for you.

Financial Management

A finance team who works closely with your business. You get reliable monthly numbers, a clear view of cash and risk, and someone at the table when important decisions are made.

Financial Systems

The systems behind your finance team. We set up and run Xero and the tools around it, keeping the books clean, automating admin and reducing manual data entry.

Business Intelligence

Dashboards and analysis that show what is happening in the business and where to focus next. Built by people who understand the business, not just the data.

What our customers say

A wonderful team who really take time to learn and care for the company they provide services to. It has been a pleasure to work with them and build a finance function that can scale.

Shayne V
Founder

A scenario question takes minutes rather than a weekend.

Jamie Strauss
Founder and CEO

I can’t imagine our business without CreativeCFO, they’ve helped us streamline and handle everything from payroll, to VAT, to reporting and forecasting. Their whole team is so knowledgeable and incredibly helpful. We highly recommend them for anything to do with your financial systems!

Richard Eltringham
Co-Founder

Great, reliable service, improving every year.

Neil Henegan
Founder

Creative CFO has been an exceptional partner for our business. Their expertise and dedication have made a significant impact on our operations. The team is highly professional, responsive, and always goes the extra mile to ensure we have the insights and support we need. They excel in providing clear and actionable advice, tailored to our unique needs. Yay for CCFO!

Tamlynne Wilton-Gurney

We have been working with Creative CFO for a year and have really enjoyed working with the whole team. Always proactive and plugged into our business 100%.

Cath Mavrocoleas

Creative CFO has been an absolute pleasure to work with! Ian, Ryan, Chloe, and Ane are incredibly knowledgeable, helpful, and proactive. They consistently go above and beyond to deliver exceptional service, whether it’s tax, accounting, company secretarial work, or compiling financial statements. I highly recommend them to anyone looking for a reliable and professional accounting partner.

Madelein Van Zyl

Professional, forward-thinking and solutions orientated.

Carla van Deventer
Financial Director

Creative CFO has been a key partner since we launched our Asset Management business. Dynamic is the word that springs to mind and I look forward to walking the next steps of our journey together.

Andrew Whitewood
Managing Director

Pragmatic, diligent, get-the-job-done.

Tommie Linders, Senior Associate
Finance and Operations

They’re not simply offering a service, they’re an extension of my team.

Duncan MacLennan
Founder

A finance team that grows with your business.

You don't get one person working alone. You get a team with a qualified professional leading it, the platform behind it and the judgment to plan, structure and grow with you. We start where your business is and add capacity as it scales.

Work with Creative CFO

Customer Stories

Finance that grows the business, not just reports on it.

What we surfaced, what was decided, and what it did.

8 days

Goedheid got eight working days back a month

Orders, invoices and payment checks used to fill the week. Now they run onone system.
Automation
Invoicing
Adriaan Maarschalk
Read the story

300+

Advice risk mapped across a wealth manager

Funds across 60+ planners made visibile, cutting advice risk.
BI
18 months
Mark Troy
Read the story

$100M+

A Dutch investment manager, moved to Xero

Five years of history migrated, Dutch VAT and payroll handled.
Systems
The Hague
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90+

Musgrave Spirits stocked in 90+ outlets

A gin brand growing 500% got inventory and accounting working together.
Cin7
Since 2017
Read the story

1988

The Tile House went independent

A family run business moved off a retail group's ERP and onto Xero
Systems
Since 2018
Read the story

Finance Team Stack

BI Team Stack