A better way to build your finance function.

Our finance teams provide you strategic outsourcing with access to the right people, expertise and systems as your business grows. Whether you need one specialist or a complete finance function, we build around what you actually need.

Talk to us about your finance function
Elite Corporate Partner of the Year 2024
Corporate Partnership Profession Award 2023

Does this sound familiar?

If you’re reading this, there’s probably something about your finances that isn’t working as well as it should. Maybe you’re not getting the information you need, you don’t have complete confidence in the numbers, or you’ve simply outgrown the way things have always been done.

That’s a position we’ve seen many businesses in.

Creative CFO started in 2013 with a simple idea:
help businesses understand their numbers, not just report on them.

For over a decade, we’ve worked with hundreds of SMEs across South Africa and the UK, and one thing has become very clear. As a business grows, managing its finances becomes more complicated. What worked a few years ago often doesn’t work anymore, and getting a clear picture of what’s actually going on becomes harder.

That’s where we come in.


We want you to know where you stand and have the confidence to make better financial decisions.

And we want to do that as part of your business. Not as an external supplier you have to manage, but as a team that gets to know how you work, what you’re trying to achieve and what you need from us along the way.

Today, we’re a team of 45 finance professionals working to build the world’s best finance team.

You get the people, processes, systems and expertise you need, already built and ready to go.

If that sounds like what you’ve been looking for, we’d love to work with you.

Ian Meaker
Founder, Creative CFO

The Team Behind Your Team

Working with Creative CFO means you have a world-class, custom-built finance team behind you.

We’ll create the ultimate combination of specialist financial experts to empower you with the exact knowledge and tools you need to thrive. We plug right into your business, whether you need one key role or service, or a full finance function, working alongside your in-house team or running things end-to-end.
Fractional CFO
Financial Manager
Accountant
Bookkeeper
CIMA Associate
Systems Specialist
Payroll Administrator
Business Intelligence
Financial Reporting Specialist
Company Secretarial Specialist

Grow without the guesswork

Get in touch

Send us an email or fill in the business questionnaire, whichever suits you. Either way we come to the first conversation already knowing something about the business.

Meet

A conversation about where the business is, what's not working and where you want it to go. We listen more than we talk at this stage.

Dive into the numbers

We go through your accounts to see what's actually happening, what the finance function could look like, and the size of team that would support it. You get that back as a clear picture, not a sales deck.

Your team starts

You know who you're working with, who does what and by when. We get the house in order first, clean accounts and automations running, then the conversations move to the business decisions ahead.

What you get

One finance team. Three things it does for you.

Financial Management

A finance team who works closely with your business. You get reliable monthly numbers, a clear view of cash and risk, and someone at the table when important decisions are made.

Financial Systems

The systems behind your finance team. We set up and run Xero and the tools around it, keeping the books clean, automating admin and reducing manual data entry.

Business Intelligence

Dashboards and analysis that show what is happening in the business and where to focus next. Built by people who understand the business, not just the data.

What our customers say

A wonderful team who really take time to learn and care for the company they provide services to. It has been a pleasure to work with them and build a finance function that can scale.

Shayne V

What our customers say

I can’t imagine our business without CreativeCFO, they’ve helped us streamline and handle everything from payroll, to VAT, to reporting and forecasting. Their whole team is so knowledgeable and incredibly helpful. We highly recommend them for anything to do with your business finances!

Richard Eltringham
Co-Founder of Digital Butter

What our customers say

Creative CFO has been an exceptional partner for our business. Their expertise and dedication have made a significant impact on our operations. The team is highly professional, responsive, and always goes the extra mile to ensure we have the insights and support we need. They excel in providing clear and actionable advice, tailored to our unique needs. Yay for CCFO!

Tamlynne Wilton-Gurney

What our customers say

We have been working with Creative CFO for a year and have really enjoyed working with the whole team. Always proactive and plugged into our business 100%.

Cath Mavrocoleas

What our customers say

Creative CFO has been an absolute pleasure to work with! Ian, Ryan, Chloe, and Ane are incredibly knowledgeable, helpful, and proactive. They consistently go above and beyond to deliver exceptional service, whether it’s tax, accounting, company secretarial work, or compiling financial statements. I highly recommend them to anyone looking for a reliable and professional accounting partner.

Madelein Van Zyl

What our customers say

Creative CFO has been a key partner since we launched our Asset Management business. Dynamic is the word that springs to mind and I look forward to walking the next steps of our journey together.

Andrew Whitewood

A finance team that grows with your business.

You don't get one person working alone. You get a team with a qualified professional leading it, the platform behind it and the judgment to plan, structure and grow with you. We start where your business is and add capacity as it scales.

Work with Creative CFO

5 Questions to Ask an Outsourced Finance Team Before You Hire Them

Choosing a fractional finance team is one of the bigger decisions a growing business makes, and one of the easiest to get wrong. A fractional finance team gives you a complete finance function, from day-to-day bookkeeping through to CFO level insight, without the cost of building all of that in-house. The catch is that on paper almost every provider sounds the same. Most business owners weighing up the choice ask about price, software, and whether the firm has worked in their industry. Those are fine questions. They are also the ones every firm is ready for. The questions that actually tell you whether you are getting a finance team or a bookkeeping shop in a nicer jacket are the ones you would only think to ask if you had sat on our side of the table. We build and run finance functions for a living, so we know where firms cut corners and how those corners get hidden inside a polished proposal.  They’re also the kinds of traits we see in the world’s best finance teams. The focus isn’t just on keeping the numbers right. It’s on helping businesses make better decisions with them. Here are the five we would

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Finance Team Stack

BI Team Stack