Our Team

Ian started Creative CFO in 2012 shortly after earning his CFA charter. Prior to that he spent 3 years in London at Merrill Lynch and received a B.Bus.Sci at the University of Cape Town with Honours in Finance and majors in Economics and Accounting.

He enjoys working at the confluence of finance and technology, helping clients understand their businesses better by building financial systems and solutions tailored for high-growth SMEs. In his spare time, he enjoys mountain running, reading non-fiction, and exploring how AI can enhance work for knowledge professionals.

Ryan joined Creative CFO in 2020 and has grown into the COO role, leading the operations, people, systems and processes that sit behind every customer engagement. He's a CA(SA) and CGMA with experience across CFO and Head of Finance roles, which means he understands both the technical detail and the bigger picture that founders and executives actually care about.

His approach is straightforward. Find where things are breaking, fix them properly, and build something that scales. He's particularly focused on automation, financial infrastructure, and making sure Creative CFO's teams deliver at a level that genuinely moves the needle for customers.

Outside of work, Ryan is a runner who races marathons and ultra's on both the road and trail. The same mindset applies: long-term thinking, consistency, and a preference for doing hard things well.

Surita joined Creative CFO Financial Reporting after running Kilgetty Accounting Services, where she was involved in reporting for medium to listed entities. Surita is heading up the Financial Reporting Department and provides our clients with clear and accurate IFRS compliant financial reporting.

In her spare time, she enjoys spending quality time with family and friends.

Meg has a conviction that everyone should thrive in their place of work, and that companies can help create that opportunity for their teams.

Her people-passion is also what re-energises her during her free time, as does her delight in being outdoors.

Nanoeschka joined Creative CFO after working in a variety of business sectors as a Personal Assistant and Business Administrator. She is an enthusiastic, result-driven creative who enjoys being part of a dynamic and constantly changing environment.

She loves outdoor activities, exercising and exploring new places with her family and friends.

Fikiswa joined Creative CFO in January 2020. She enjoys working at Creative CFO specifically because of the friendly team members and environment.

In her spare time, she loves to spend time with her family and friends.

Mark leads the Business Intelligence team at Creative CFO, combining his Honours in Management Accounting from the University of Stellenbosch with expertise in data engineering and cloud platforms. Risk analysis, rational decision-making, and collective problem-solving are at the core of his education and training.

His current role focuses on the development and growth of the SME sector through business intelligence, automated reporting solutions, and process automation. Mark sits at the intersection of business needs and financial data, translating complex requirements into actionable technical solutions. He oversees all technical data solutions and business development for his team, while leading systems implementations across Creative CFO's technology stack.

His diverse client portfolio spans private equity, wealth management, investment advisory, retail, wholesale, online retail, and fintech sectors. Mark's approach combines financial acumen with technical expertise to deliver data-driven solutions that support strategic business growth. In his personal time, he enjoys ocean and mountain activities, cooking, and spending time with friends and family.

Franco joined Creative CFO after years of experience in the Banking industry, specialising in foreign exchange as an Account Executive. He graduated from the University of Cape Town with a PGDip in Business Management.

Franco is passionate about engaging with clients to understand their business needs and helping them problem-solve their challenges.

In his free time, he loves trail running, surfing, yoga and spending time in nature.

Monique joined Creative CFO in 2022 and obtained a BCom Chartered Accountancy degree from North-West University. A career highlight includes being a valued team member and contributor within each client engagement. Furthermore, she makes an impact by increasing the efficiency and accuracy of accounting processes to enable business owners to make informed decisions.

Monique is a strong communicator and believes that creating divined goals and working together to achieve them results in success. She loves working with SMEs because she can assist business owners in reaching these goals and making their dreams a reality while contributing to the country's economy.

Adriaan obtained his Bachelor of Honours Accounting degree from the University of Stellenbosch in 2016. He completed his CA articles at Baker Tilly Greenwoods in Cape Town and had a stint of 2 years at Sanne as Assistant Manager. He qualified as a CA(SA) in May 2021. He joined Creative CFO intending to develop his business intuition by engaging and solving complex problems for his clients.

Adriaan enjoys actively participating in SMEs’ evolution and moulding process whilst building meaningful relationships therein. He loves to play tennis in his free time and enjoys time in nature, together with a deeply philosophical podcast or engaging book.

Chloe is a SAIPA-registered accountant with experience in supporting businesses across South Africa, the UK, and Europe. After graduating from Stellenbosch University in 2017, she’s since built a career grounded in clarity, trust, and long-term partnership.

For the past two years, she’s been part of the team at Creative CFO, where she brings a thoughtful, empathetic approach to financial problem-solving. Outside of spreadsheets and strategy sessions, Chloe is probably scaling a bouldering wall, chasing trail markers, or clocking hours on her PlayStation—because balance, like accounting, is everything.

Takudzwa completed his BCom in Financial Accounting at the University of the Western Cape and qualified as a Chartered Management Accountant (ACMA, CGMA) in May 2026. He is passionate about solving business challenges by combining strong finance fundamentals with automation and AI to streamline processes and drive better decision-making.

 In his free time, Takudzwa enjoys exploring local food markets, visiting wine farms, and staying active through boxing and hiking.

Aidan joined Creative CFO after a 6-month stint in audit, entering the financial field to leverage his strong interpersonal and technology skills. He focuses on building strong relationships with clients while providing them with innovative solutions to solve their problems. He is currently working towards his Chartered Global Management Accountant (CGMA) designation. In his spare time, Aidan enjoys football and has a deep passion for esports.

Paige graduated from St Stithians Girls’ College in 2019 and subsequently pursued a BCom in Management Accounting at Stellenbosch University, completing it in 2022. Eager to build on her knowledge, she furthered her studies with an Honours in Management Accounting at Stellenbosch in 2023.

Paige is passionate about continuous personal and professional growth and thrives in collaborative settings. She is particularly drawn to the challenges and opportunities within the SME sector and is currently working towards her CGMA designation to deepen her expertise in the field.

Outside of work and study, Paige enjoys being outdoors and is always up for an adventure, with a love for exploring new places.

Anzel is a dedicated and accomplished Chartered Accountant who embarked on her academic journey at the University of South Africa (UNISA). Here, she gained a solid grounding in accounting principles, complemented by part-time work with a tax practitioner, which enriched her practical experience and deepened her understanding of the tax landscape. Completing articles at PKF Cape Town further honed Anzel's technical skills, culminating in her qualification as a Chartered Accountant (CA(SA)) in January 2024.

Upon qualification, Anzel joined Creative CFO, where she plays a valuable role within the team. Known for her hard-working nature, ambitious spirit, and drive, Anzel is eager to tackle challenges and share her knowledge, fostering a collaborative and supportive team environment. Her helpful disposition and willingness to learn and teach make her an asset to any team.

Outside of her professional life, Anzel enjoys spending quality time with her dogs, family, and friends. She is an avid reader who delights in the escape of a good book and cherishes moments of creativity and exploration in the great outdoors.

Leandé joined Creative CFO after serving as a Financial Manager at a private environmental consulting firm. She completed her SAIPA articles at Kruger & Kie Accountants and holds a BCom Honours in Financial Accounting from North-West University (Potchefstroom). She is a registered Professional Accountant (SA) and Tax Practitioner and is currently pursuing her CGMA designation through CIMA, further expanding her expertise in financial strategy and management. With a keen eye for detail, analytical thinking, and a strong learning mindset, Leandé excels at building strong client relationships and developing solutions that drive business success. She is passionate about problem-solving and leveraging financial insights to create value-driven outcomes. Beyond her professional life, she finds fulfillment in giving back—whether through volunteering with penguin conservation efforts on weekends or raising funds for animal welfare. She embraces balance and creativity through dance, art, and yoga, finding inspiration in activities that combine discipline and self-expression.

Ané Bridges, a Chartered Accountant with a proven track record in the audit and South African tax industry, brings a wealth of experience to the table. Her passion lies in accounting, audit, and taxation, where she consistently delivers results, understanding client unique needs and tailoring financial solutions.

Her commitment to excellence drives her to deliver top-quality results. Ané fosters a positive work environment. Her focus on team morale translates into increased productivity and cohesive collaboration.

Mmaphefo holds a National Diploma in Engineering Computer Systems from Tshwane University of Technology.

She is a lifelong learner at heart and enjoy playing tennis and traveling.

Kelsey Kay is a CIMA-qualified financial manager with significant experience in both UK and South African financial reporting, she excels in delivering accurate financial information and optimising financial processes.

Holding a Bachelor of Commerce degree from the University of Cape Town, Kelsey is a member of the Chartered Global Management Accountant (CGMA). She is known for her meticulous attention to detail, organisational skills, and ability to manage tight deadlines. Kelsey’s collaborative approach and dedication to continuous improvement drive business growth and foster a culture of accountability within her team.

In her personal time she enjoys being out in nature, taking the dog for a walk, playing squash and spending time with friends, usually with some good food, a braai and a rugby game.

Jason obtained his BCom Accounting (Gen) degree from Nelson Mandela University in 2021. After that, he joined a property development company with properties in the Eastern and Western Cape, where he was both an accountant and a project manager.

Currently, he is working towards achieving his CGMA designation.

Bardene Pretorius joined Creative CFO after completing her Bachelor of Accounting and Post Graduate Degree in Accounting at the University of Stellenbosch. Following her studies, she completed her audit articles at PKF Cape Town. She registered as a Chartered Accountant (CA(SA)) in January 2025. This experience provided her with hands-on expertise in accounting, auditing, and financial services, further solidifying her reputation as a detail-oriented and driven professional. Bardene is deeply committed to her craft. Her strengths lie in her ability to analyse and resolve complex problems, making her a valuable asset in any financial environment. Outside of her professional career, Bardene enjoys long-distance running and reading.

Dewald Kloppers joined Creative CFO after graduating with a Bachelor of Commerce in Management Accounting. He is a driven individual with a passion for strategic thinking and finding innovative solutions. His academic journey has equipped him with a strong foundation in financial analysis, cost management, and organizational decision-making, which he is eager to leverage in a challenging and rewarding role within the dynamic realm of commerce and business.

Orianne Wallace joined Creative CFO after completing a BCom in Financial Analysis and Portfolio Management (Honours). With a background in investment management, wealth management, and the retail industry, Orianne has gained valuable experience working with both small companies and large organizations. This has enabled Orianne to adapt to diverse data needs and environments. Orianne has a passion for working with data and a keen eye for detail-oriented tasks.
She also enjoys learning new technology tools and continuously expanding her skills.

Conor Auld joined Creative CFO after completing his BCom in Accounting. His improvement-oriented drive, passion for business, and diverse personal interests have helped him develop a skill set in problem-solving and building rapport with individuals and businesses from various industries. Conor learns with keen interest from leaders and mentors in their respective fields and takes great pleasure in uplifting clients, colleagues, and strategic partners by sharing practical and useful knowledge. He views his coworkers as teammates and strives to instill a strong sense of camaraderie in any team he is part of. As a digital native, he looks forward to a future where industries and communities are empowered by modern tools.

Outside of his professional career, Conor enjoys running, playing padel, and going to the gym.

Rhynardt Rijnsburge joined Creative CFO after completing his CIMA Advanced Diploma in Management Accounting. He is passionate about learning and constantly improving his skills. He is always looking for ways to grow professionally and stay ahead in his field. Hard work and prioritization are two of his strongest qualities, helping him manage tasks efficiently and deliver high-quality results. Rhynardt is committed to both personal and professional development and believes this mindset makes him a valuable asset to any team or organization. He enjoys running, going to the gym, and staying active outdoors through activities like golf, tennis, and padel.

Joshua Tucker joined Creative CFO after completing his MSc in Data Science. He is a data-driven professional with a strong background in statistics, machine learning, and financial data analytics, utilizing AI and automation to solve complex problems. Joshua thrives on balancing professional growth with personal well-being, staying active through exercise while exploring new adventures and meaningful experiences. He enjoys relaxing with friends and family, going to the beach, and having fun in the sun.

Ashton Rhoda joined Creative CFO after completing his BCom in Management Accounting. He has a strong passion for numbers and financial analysis. With early experience in auditing, he gained valuable insights into financial processes, enhancing his attention to detail and analytical thinking.

Currently pursuing the CIMA qualification, Ashton is committed to continuous professional growth. His goal is to become a well-rounded accounting professional, dedicated to contributing to the financial success of organizations.

Outside of work, Ashton enjoys playing video games with friends, the occasional five-a-side football match, and indulging in a bit of amateur food tasting.

After matriculating from Paarl Girls’ High School in 2020, Lara pursued a BCom in Management Accounting at Stellenbosch University, graduating cum laude in 2023. With a keen interest in financial management and strategy, Lara subsequently completed a BCom Honours degree in Management Accounting at Stellenbosch University in 2024.

Prior to joining Creative CFO, Lara’s career began at PSG Financial Services in 2025, forming part of their annual graduate programme. In addition to gaining valuable financial reporting and accounting experience, she also completed a Postgraduate Diploma in Financial Planning through Stellenbosch Business School to enhance her knowledge of the financial services industry.

Lara is passionate about problem-solving, enjoys challenging herself and is committed to delivering high-quality output at all times. She is currently pursuing the CGMA designation, enthusiastic about developing her skills in the field, and helping businesses make better financial decisions. In her personal capacity, Lara enjoys staying active, spending time with family and friends, and eating good food.

Tapiwa holds a BCom (Hons) in Financial Management Sciences from the University of Pretoria and is currently pursuing his CIMA qualification.

He is deeply committed to continuous growth and the ongoing development of his professional skills, always seeking opportunities to stay ahead in his field.

He currently works as a CIMA Associate at Creative CFO, where he partners with small and medium-sized enterprises (SMEs). Tapiwa strongly believes that SMEs are the backbone of South Africa’s economy. Outside of work, he enjoys long-distance running, gym training, and staying active through sports such as golf and soccer.

Lisenathi joined Creative CFO following the completion of her BCom Honours degree in Financial Management Sciences at the University of Pretoria. While pursuing her CGMA designation, she is eager to explore the vital role of SMEs within evolving financial landscapes, contribute to their growth, and build meaningful relationships therein.

As a dedicated and passionate individual, Lisenathi thrives in dynamic environments as she views every challenge as an opportunity for growth. Outside of the office, she enjoys running half-marathons, baking, spending quality time with family and friends, and getting lost in a good bookstore.

Danielle joined Creative CFO in 2026, bringing a unique blend of industrial engineering precision and high-tech strategic insight to the team. A graduate of the University of Pretoria, she previously worked as a Business Engineer in the high-tech semi-conductor industry, where she honed her ability to navigate complex technical ecosystems.

Danzelle is deeply passionate about the South African business landscape and is on a mission to give "numbers a personality" through data storytelling. She believes that data is only as valuable as the decisions it drives, ensuring every insight she uncovers is lean, purposeful, and—above all—actionable.

Future-minded and relentlessly curious, Danzelle excels at bridging the gap between intricate technical details and high-level strategic conversations. Outside of the data stack, she is a nature lover and is dedicated to health and wellness, bringing a balanced, high-energy perspective to everything she does.

Janika holds a Bachelor of Accounting degree from the University of Stellenbosch. She is registered as an Associate General Accountant (AGA), having completed her SAICA articles. She is a dedicated and driven finance professional who approaches challenges as opportunities for growth and continuously strives to expand her knowledge and skill set within the world of SMEs.

Janika enjoys integrating technology and finance by driving process improvements and implementing automation to enhance efficiency and deliver meaningful results. Her goal is to contribute to an organisation’s success by leveraging both her technical expertise and strong interpersonal skills. Janika believes that true success comes from building meaningful connections, empowering others, and making a lasting, positive impact.

In her spare time, Janika enjoys spending time with family and friends, staying active, being outdoors, and travelling.

Daniel began his academic journey at the University of Stellenbosch, earning a BCom in Financial Accounting followed by a BCom Honours in Management Accounting. These qualifications provided a rigorous technical foundation and sparked a career-long interest in the intersection of financial data and corporate strategy.

He launched his career in the audit industry, where he developed a meticulous, detail-oriented approach and a deep commitment to integrity and accountability. His time in audit sharpened his ability to view businesses holistically—evaluating not just financial statements, but the operational structures and industry dynamics that drive them. This balanced perspective allows him to identify opportunities, manage risk, and deliver tangible value to his clients.

In 2026, Daniel joined Creative CFO, driven by a desire to work closely with growing businesses. In this role, he leverages his analytical expertise and strong communication skills to help leaders make informed, confident decisions. He is passionate about translating complex financial information into actionable insights that contribute to sustainable growth.

Highly goal-driven and fuelled by a hunger for continuous improvement, Daniel approaches every challenge with determination. Whether solving a small operational hurdle or navigating a large-scale strategic shift, his mindset remains rooted in resilience, precision, and excellence. Outside of the office, Daniel brings the same discipline and competitive spirit to his personal life. He is an avid gamer, enjoys spending quality time with friends, and dedicates significant time to training in the gym—pursuits that reflect the focus and energy he brings to his professional work.

Ronaldo joined the team with a sharp focus on the intersection of finance and technology. He graduated with a BBusSci (Finance with Accounting) from the University of Cape Town. He is currently pursuing their CIMA qualification, driven by a desire to move beyond traditional reporting into the world of strategic financial automation. Ronaldo remained versatile throughout his academic career by becoming proficient in Python, R, and JavaScript.

Their approach is rooted in the belief that modern finance should be a catalyst for growth, not a bottleneck. By leveraging financial tech and smart systems, Ronaldo focuses on streamlining workflows and building the digital infrastructure that allows businesses to operate at peak efficiency. For them, it’s about more than just the numbers—it’s about using data to tell a story and create scalable solutions.

Outside of the office, Ronaldo stays active through road running and hiking, embracing the discipline required for the long haul. They are deeply committed to their community and church, bringing a people-first mindset to everything they do. Whether on the trail or in the workplace, the goal remains the same: staying consistent, staying grounded, and always moving forward.

Emmie is a dedicated Chartered Accountant with a diverse background in both local and international finance. She earned her Bachelor of Chartered Accountancy and her Postgraduate degree in Accounting from North-West University.

Her professional journey began at Mazars in Bloemfontein, followed by a move to Upington, where she completed her articles at Du Toit van den Heever. Upon qualifying, she transitioned into a global role with a UK-based firm, EOACC. Working remotely as a Chartered Accountant, she has developed a comprehensive professional suite, gaining experience across diverse financial functions, including accounting, payroll management, VAT compliance, and full-cycle financial reporting. Known for her reliability and drive, Emmie approaches every challenge with a commitment to excellence and a constant desire for self-improvement.

Outside of her professional life, she is an avid runner who enjoys running from short distances to long distances. She thrives in the outdoors and places a high value on spending quality time with her family and friends.

Madri Boshoff joined Creative CFO after completing her audit articles at BDO South Africa in Johannesburg. She is a dedicated Chartered Accountant (CA(SA)) with practical experience across various industries. Madri obtained her Bachelor of Accountancy and Postgraduate Diploma in Accounting from Stellenbosch University. She is detail-oriented and committed to delivering high-quality work while continually striving for personal and professional growth. Outside of work, Madri enjoys travelling and spending quality time with family and friends.

Jaco joined Creative CFO Financial Reporting after running the Independent Review department at BDO Cape Town, focusing on the SME and family-held sectors. Beyond his leadership in auditing, he played a key role in the compilation of Annual Financial Statements (AFS), ensuring clients received clear, accurate, and IFRS-compliant financial statements. In his spare time, he loves to spend time with his family, gardening, and running.

Willandri is a Chartered Accountant (SA) who completed her articles at Moore Southern Cape. She holds a Bachelor of Accounting Sciences from UNISA and a Postgraduate Diploma in Accounting from Milpark Education. She joined Creative CFO in 2026, driven by a passion for helping SMEs transform financial information into a strategic decision-making tool rather than a compliance burden. Drawing on her experience across sectors such as medical practices, retail, and non-profits, she focuses on identifying business efficiencies and providing practical insights to support sustainable growth. Naturally curious and relationship-oriented, Willandri takes a people-focused approach to accounting. She is dedicated to building trusting partnerships that give business owners the financial clarity and peace of mind they need to focus on their core goals. Outside of the office, she enjoys being outdoors and exploring her creative side through various crafting projects. She also values quality time with loved ones, often centered around exploring new places on a good road trip.

Tristian is a registered Chartered Accountant [CA(SA)] who brings a diverse range of financial experience and a vibrant, energetic perspective to the Creative CFO team. He completed his undergraduate studies at Stellenbosch University before obtaining his postgraduate diploma through Milpark Business School. Tristian built a rock-solid foundation in the SME environment during his articles at PKF Cape Town, where he gained deep, hands-on experience across a wide and diverse array of industries. Looking to expand his horizon, Tristian then spent two and a half years at BDO Cape Town’s International Offshore Centre. There, he maintained a strong connection to local business by continuing his work with South African clients, while simultaneously working with multinational entities in the Netherlands and the Jersey Channel Islands. This dual experience—combining continuous exposure to local business operations with an international perspective—gives him the versatile insight needed to help businesses scale and thrive. When he isn't focused on financials or working with his clients, Tristian is almost guaranteed to be found outdoors. He is an avid mountain biker and passionate angler who spends the majority of his free time exploring trails or out on the water. His love for nature and outdoor adventure fuels his dynamic, solution-driven approach to both life and finance.

Ruan van Jaarsveld joined CreativeCFO in July 2026, bringing a wealth of expertise in strategic finance, corporate structuring, and financial system optimisation. He completed his BCom in Accounting and BCom (Hons) in Management Accounting at Stellenbosch University. Ruan qualified as a Chartered Management Accountant (ACMA, CGMA) and registered as a SARS Tax Practitioner in 2020. Throughout his career, Ruan has built extensive experience across diverse sectors, including property development, renewable energy, and professional advisory.

His background includes managing complex financial functions, developing robust financial models, and delivering tax planning strategies for corporate groups and investment funds. This diverse exposure has solidified his reputation as a commercially sharp and strategic professional.

Outside of his professional career, Ruan enjoys trail and road running, adventure motorcycling, and following Formula 1 and national sports.

Sinazo is a BCom (Hons) in Management Accounting Graduate from Stellenbosch University studying towards completing his CGMA qualification. He enjoys finding smarter ways to solve problems and making finance a little less complicated. Outside of work, you'll probably find him watching/playing football or cricket and sometimes in the gym - if he's motivated enough. On Sundays he rests, as the bible recommends.

Boitumelo holds a BCom Honours in Financial Management Sciences from the University of Pretoria. Her career highlights include managing a large portfolio of property accounts, as well as a stint as an assistant lecturer at the University of Pretoria's School of Information Technology - an experience that fed her love of breaking down complex ideas into something anyone can understand and act on. She brings accuracy and clarity to complex financial processes, empowering business owners to make informed decisions with confidence. A strong communicator, Boitumelo believes that clear goals paired with genuine partnership are what turn plans into results. She is passionate about working with SMEs, valuing the opportunity to work alongside business owners as they build their vision - contributing not only to their success, but to the broader economy.