Business type: Manufacturing

Industry:  Spirits

Size:  10+ employees, 3 locations

Distribution: South Africa – 90 + Outlets

Region: South Africa

Integrations:  Dear,   Xero

Customers since: June 2017


Musgrave is an artisanal gin and spirits brand founded by Simon Musgrave.

In 2017 this rapidly growing spirits business approached the systems experts at Creative CFO to help them implement and integrate cloud-based inventory management and accounting systems.


“We contacted Creative CFO because we reached the stage of being an established business. Initially, I started Musgrave as a sideline hobby, hoping that it would become something, and I found myself two years later with a rapidly growing business, a rapidly growing brand, 500% growth and I didn’t really know how to put one and one together.” – Simone Musgrave


With Creative CFO’s deep technical knowledge and extensive manufacturing experience in Dear inventory and Xero accounting, Simone could look forward to a seamless, stress-free implementation that would give structure as well as insights into key areas of the business.

In this case study you will discover:

  • The key challenges Musgrave faced
  • The key solutions Dear and Xero offered to solve their problems
  • A Q&A with Simone Musgrave
  • The Creative CFO systems implementation process
  • Where to book a Creative CFO Systems Analysis.

Download the full case study to find out how Creative CFO’s systems experts helped Musgrave implement a scalable system that creates control and sophistication around their stock, manages multiple locations, supports a large inventory list and provides real-time reports that can be accessed from anywhere in the world.

Case Study – Musgrave Spirits by Louise de Nysschen


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